Lahore, March 03, 2015 (PPI-OT): Nestle Pakistan, in collaboration with Aurat Foundation, is organising an event on Thursday March 5 to mark International Women’s Day by celebrating women who are an inspiration because of their strength and ability to fight the odds against them.
Globally, Nestle is a signatory to UN’s Women Empowerment Principles and UN’s Every Woman, Every Child initiative. In Pakistan, says Waqar Ahmad – Head of Corporate Affairs for Nestle Pakistan – “the company is helping women realise their true potential as part of its philosophy of Creating Shared Value.”
One such programme is Dairy Hub – an initiative through which the company is creating economic opportunities for women. Female farmers are trained in order to help them improve farm incomes and facilities. So far 10,882 female farmers have been trained.
In addition, in order to ensure that women become a part of the workforce, since 50% of college graduates are women, Nestle Pakistan has started reaching out to career aspiring women and encouraging them to break stereotypical barriers through its Kero Aitemaad – Believe in Yourself initiative. “There is a business case for gender balance but we believe that gender balance needs to envelop all segments of the society.
Women are an integral part of the society and should be an essential part of the workforce, whether it’s formal or informal economy.” says Mr. Ahmad. That is why, he says, Nestle Pakistan is also focusing on equipping young girls and women with nutrition knowledge – through Nestle Healthy Kids and Healthy Women initiatives – so that they can take care of themselves and bring up healthier generations.
The seminar is part of the company’s vision to encourage women. The theme for the event is “Making it happen: inspirational stories of Pakistani women turning the tide”. Speakers include Fiza Farhan (2015 Forbes ’30 under 30′ social entrepreneurs list); Muniba Mazari (Artist, Activist, Motivational speaker), Justice (retd) Nasira Iqbal, Nasreen Zehra (Director, Aurat Foundation) and Mira Phailbus (Educator). It will be moderated by Sidra Iqbal. Each speaker will tell their personal life story that will be followed by a Q and A session with the audience.
For more information, contact:
Corporate Media Relations Manager
308 Upper Mall,
P. O. Box 874,
Tel: +92-42-35988119, +92-42-111-Nestle (637853)
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