Lahore, December 27, 2018 (PPI-OT): The ratings incorporate the adequate market positioning of the company. In line with the industry, KK Rice Mills also benefited from the astounding performance of country’s rice segment attributed by ban of Indian Rice that eventually helped rice players improve their margin. KK Rice achieved good profitability though operational efficiency, however, there still remain potential for improvement.
KK Rice Mills has adopted a top-line centric approach targeting Middle East and the African region. The company is going through business expansion and the management expects to generate the maximum fruit of the expansion. Timely promotion of the product at the right price is essential. Compared to established corporate, the board oversight and control environment are desirous of further improvement.
The ratings are dependent upon the maintained business volume and profitability. Adherence to sound financial discipline while strengthening debt servicing capacity through improving cash position is vital for the ratings.
For more information, contact:
The Pakistan Credit Rating Agency Limited (PACRA)
Awami Complex, FB1, Usman Block New Garden Town,
Lahore – Pakistan
Tel: +9242 586 9504 -6
Fax: +9242 583 0425